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Research papers

Mind mapping

This essay takes up the question: "How is brand represented in the consciousness of the consumer? And on the basis of this starting point, how can the different expressions or manifestations of brand be explained?" This exploration is based upon the...

Catalogue: Seminar 1996: The Big Brand Challenge
Author: Rudolf Sommer
Company: RSG Marketing Research
June 15, 1996
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Citation

Sommer, R. (1996a, June 15). Mind mapping. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/mind-mapping